From the Seattle Space Needle Site:
“Seattle’s iconic Space Needle is proud to announce that is it will be sending someone from the general public into space through our Space Race 2012 program. This mission is in celebration of the Space Needle’s 50th Anniversary – built in 1962 for the World’s Fair, its creation marked the beginning of the original space race that put man on the moon. That chapter has drawn to a close – the era of government-run space travel ended with the final shuttle mission. Now an exciting new chapter is being written, one driven by entrepreneurism that is creating democratized space travel that will ultimately be available to all mankind.